for Gin Lane Media
Gin Lane was asked to replatform the eCommerce site for LA Fashion brand, The Reformation. We chose to use Ruby on Rails and Spree Commerce in conjunction with a Backbone / ReactJS frontend, for blisteringly fast conversion.
While the project has been entirely handed off to the client - shortly after launch the conversion rate had almost doubled the brand's former site.
Ruby on Rails, Spree Commerce, ReactJS, BackboneJS, Capybara